Serialised inventory
Each watch is a record, not a line item: reference, serial, papers, box, provenance and every move between your boutiques.
- ReceivedGeneva · 02 Sep
- TransferredTo Mayfair · 09 Sep
- ReservedA. Okafor · 30 Sep
- SoldMayfair · 14 Oct
NewAllocation engine for waitlists
The operating system for fine watch retail.
Datejust One tracks every piece by serial, from the day it lands to its next owner. Inventory, waitlists, clienteling, workshop and pre-owned in one calm, precise workspace.
Datejust One
Inventory 312 Waitlist 18 Clients Workshop 27 Pre-owned Reports BoutiqueMayfair
Inventory
312 pieces across 4 boutiques
Search serial, reference, client…+ Receive
Stock value
£4.82m+3.1%
Pieces in stock
312+12
On memo
143 due
In workshop
276 ready
PieceSerialStatusBoutiquePrice
Diver 300 · Bronze4K7·20931In stockMayfair£8,950
GMT 39 · Two-tone9Q2·11408ReservedMayfair£14,200
Chronograph 40 · Panda3T8·77250On memoEdinburgh£12,400
QP 41 · Platinum1A0·00317In workshopGeneva£96,000
Dress 38 · Rose gold6M1·45082SoldMayfair£21,750
Field 36 · Steel5C3·62914In stockEdinburgh£7,300
Built for authorised dealers, independent jewellers, multi-boutique groups and pre-owned specialists.
- Serial & reference tracking
- Waitlists & allocation
- Clienteling
- Workshop & repairs
- Pre-owned & trade-ins
- Memo & consignment
- Multi-boutique stock
- Insurance valuations
- Reporting
The platform
Every piece, every client, every promise, accounted for.
Built around how watch boutiques actually work: by serial, by client and by allocation, not by SKU.
Waitlists & allocation
Rank interest by the rules you set, then offer pieces with a clear record of who was offered what, and when.
- 01A. OkaforCollector · 6 pieces
- 02M. LaurentClient since 2019
- 03J. ParkFirst purchase
Clienteling
Collector profiles with preferences, wishlists, purchase history and the last conversation, ready before they reach the counter.
AOAda OkaforPrefers 39mm, steel or two-tone
Service & repairs
Intake photos, condition notes, quotes and watchmaker assignment, with the customer kept up to date throughout.
- Intake & condition photos
- Quote approved
- Movement service
- Polish & pressure test
Trade-in & valuation
Value, authenticate and list pre-owned pieces with provenance in hand and margin always in view.
£9,400 – £10,100Trade-in range
LowMargin 18%High
06 · REPORTING
Know your floor without a spreadsheet.
Stock turn, aged inventory, allocation history and boutique performance, live and filterable by location, brand or category.
NovFebMayAugOct
4.1×Stock turn, 12 months
9Pieces aged over 180 days
£612kSales this quarter
How it works
One record, from arrival to its next owner.
A watch can pass through your boutiques more than once in its life. Datejust One keeps the whole story on one serial.
GMT 39 · Two-tone
S/N 9Q2·11408 · Ref. 3920-TT
Received
- LocationGeneva
- Papers, box, warranty cardAll present
- Landed cost£10,940
Allocated
- Offered toA. Okafor
- Waitlist position1 of 18
- Offer expiresIn 48 hours
Sold
- BoutiqueMayfair · 14 Oct
- WarrantyRegistered
- Insurance valuationIssued
In service
- JobFull service
- WatchmakerR. Iyer
- Ready by14 Nov
Traded in
- Valuation£11,200 – £11,800
- AuthenticationPassed
- StatusListed as pre-owned
- 01
Arrives
Receive against the purchase order, scan the serial, and attach papers and photos. The piece is located, insured and on the books before it leaves the back office.
- 02
Allocated
Match the piece to your waitlist by spend, history and intent. Every offer is logged and timed, so the whole team can see the decision was fair.
- 03
Sold
Checkout hands the watch to its owner with warranty registration, an insurance valuation and after-sales reminders already scheduled.
- 04
Serviced
When it comes back, the workshop sees its full history. Intake photos, quotes, watchmaker notes and customer updates stay on the same record.
- 05
Traded in
Value it with provenance in hand, authenticate it and list it as pre-owned. The story carries on with the next collector.
Built for the boutique floor
Precise where it matters. Quiet everywhere else.
Multi-boutique stock
See and transfer stock across every location, with pieces in transit tracked until they are signed for.
Memo & consignment
Pieces out on approval or held on consignment, with due dates, reminders and consignor payouts.
Scan to find
Barcode and tag scanning at receiving, stocktake and checkout, so a serial is never typed twice.
Roles & permissions
Floor, workshop, buying and management each see what they need, and nothing they don't.
A full audit trail
Every price change, reservation and transfer is recorded with who made it and when.
Works with your stack
Runs alongside your point of sale, accounting and online store, and your data always exports.
Book a demo
See Datejust One with your own stock.
A focused walkthrough with someone who knows watch retail, built around how your boutiques run today.
- A walkthrough shaped around your boutiques and team
- A plan for bringing in your current stock and clients
- Clear pricing for your number of locations
Can we bring our existing stock and client records?
Yes. Send us a spreadsheet or an export from your current system and we will map references, serials, statuses and client history with you during onboarding.
Does it work across several boutiques?
Yes. Stock, waitlists and clients are shared across locations, with permissions set per boutique and every transfer tracked from dispatch to sign-off.
How do you keep waitlist allocation fair?
The allocation rules are yours to set, whether that is spend, history, date joined or stated intent. Every offer is logged with who made it and why, so any decision can be explained.
How is client data protected?
Access is role-based, sensitive client details are only visible to the people who need them, and every change is recorded in the audit trail.
Can it handle pre-owned and consignment pieces?
Yes. Pre-owned stock carries its own valuation, authentication and margin, and consignment pieces track the consignor, the agreed terms and the payout.
Datejust One
Give every watch the record it deserves.
Bring your stock, clients and workshop together, and run every boutique from the same calm view.